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About this course

Securing funding and generating income isn’t just about having a strong idea, it’s about knowing what your work really costs and setting a price that makes sense. One concept sits at the heart of this course - the distinction between cost, need, and price. It's s deceptively simple and genuinely changes how you approach funding conversations.

Getting the Price Right is a practical e-learning course for charities and social enterprises which will give you the knowledge and confidence you need to cost out your projects and set an ask that appeals to funders and sustains your organisation.

This isn’t a course on bookkeeping or detailed budgeting. Instead, you’ll learn how to understand what you’re offering, what it truly costs to deliver, what your organisation needs financially, and how to turn that knowledge into stronger funding requests, smarter pricing, and more sustainable income.

If you've ever guessed what to charge, or worried about asking for too much or not enough, this course will help you make clear, well-founded decisions about money - and ask for what you genuinely need.

What you will learn

By the end of this course, you will be able to:

Distinguish between cost, need and price, and know why the difference matters when you're talking to funders
Confidently calculate the true cost of a project using Full Cost Recovery principles, so you're not underselling your work
Make a well-founded decision about how to set your price or make a clear ask for any product or service
Balance your organisational needs with funder capacity – and know how to keep both parties satisfied
Put together transparent budgets that support strong funding applications

What you will take away

Confidence to stop second-guessing your numbers and start making well-founded decisions about money
A course handbook and resources - yours to download and keep - with frameworks, prompts and tools to use in your day-to-day work and share with your team.
A new vocabulary for talking about your work, your costs and your needs with funders and commissioners
A clearer picture of your organisation's income landscape and where your best opportunities lie

Who is this course for?

This course is for you if you:

Have ever guessed what to charge — or worried you're asking for too much or too little
Feel 'stuck in a rut' when it comes to setting budgets for your work
Work or volunteer in a charity or social enterprise in a fundraising, leadership (including trustees, or finance role

Are new to your role or don't have a finance background
Want a clear, practical grounding in income generation and Full Cost Recovery

Course content

What previous participants say

"It's a very interesting course which made me really think about the costs of our service and how we sell it to potential funders."

Elizabeth Taverner, Senior Administrative Manager, Stepping Stones Play & Learn Group

"The course was structured logically, each session built on the previous one, and knowledge built throughout. When new concepts were introduced they were explained so it was easy to understand how they fitted in to the wider picture. Leah uses some relatable and humourous analogies which created innovative ways of thinking about topics, whilst also making them memorable."

Jay Solder, Fundraising and Projects Manager, Essex Boys and Girls Clubs

"The course content was good, clear, relevant and well paced. Even as someone who has worked in this field for a long time there were elements that were really useful. I hadn't really thought about the difference between cost and need and how to reflect this in pricing."

Sara Swire, CEO, New Dawn New Day

“The worked example videos were without question the best bits. I would watch that again and again as I was putting budgets together because it's so clear and logical”.

Laura Myatt, Trusts and Foundations Manager, Shine

Ready to learn?

Frequently Asked Questions

Got a question? See if it's answered here - but if not, feel free to contact us on hello@selingerconsultants.co.uk

How long does the course take?

The course takes around three hours in total to complete - but you don't have to do it in one go! You can take a break at any time and come back to the course and restart where you left off.

Is there a limit to how long the course is available to me?

After you purchase the course, you will have one month to complete it. Once completed, you can continue to access the lessons and resources until your access expires. If you have any problems with access, please email us at hello@selingerconsultants.co.uk. In exceptional circumstances, we are able to extend access.

I am completely new to this area - is this course OK for me?

Yes! The course breaks down the information you need into easy steps, with clear and accessible language. Concepts are clearly explained throughout.

I can't pay by credit or debit card - is there another way to pay?

Please email hello@selingerconsultants.co.uk if you would rather pay via invoice and we can help you with this.

Will I get any information to keep?

Yes. There is a course handbook which you can download and which you can save and keep for future reference.

I already do some fundraising and budget writing - will I learn anything new?

Yes - particularly if you haven't formally worked with Full Cost Recovery, or haven't thought about the distinction between what something costs, what your organisation needs, and what the market will bear. Experienced fundraisers consistently tell us the course reframes how they approach pricing and funding conversations.

Getting the Price Right